The actress-turned-singer boasts 152 million Instagram followers, earning the crown of most followed individual on the platform in 2018; she has since been overtaken by Cristiano Ronaldo and Ariana Grande. Her super influencer status has seen her tapped by Pantene, Louis Vuitton and most recently Coach to front global campaigns, acting as a conduit between them and younger consumers. She has also landed high-fashion magazine covers including American Vogue and W Magazine.
The Texas-native has come a long way since her Disney days. Originally rising to fame as an actress on the popular show “Wizards of Waverly Place” among others, she transitioned into music with her band Selena Gomez & The Scene before pursuing a solo career. According to Billboard in May 2017, the star had sold 24.3 million songs and 3.4 million albums in the US alone.
In 2014, she started working with stylist Kate Young , placing her firmly on the fashion industry’s map as she stepped out in looks from the likes of Vetements, Monse and Louis Vuitton. In 2015, Gomez was chosen to perform at the annual Victoria’s Secret fashion show alongside Rihanna and The Weeknd. She was later tapped by Louis Vuitton to front their Autumn/Winter 2016 campaign and accompanied its Creative Director Nicolas Ghesquière to the 2016 Met Gala, bolstering her style credentials even further.
In December 2016, American leather-goods brand Coach announced its partnership with Gomez, which went beyond her simply starring in brand campaigns. The popstar collaborated with Creative Director Stuart Vevers on an accessories line released in autumn 2017, including a limited edition collection of bags called the “Selena Grace.” Gomez has also teamed up with the Coach Foundation to work with Step Up, a charitable organisation focused on empowering young women in underserved communities.
She has also partnered with the athletic brand, Puma, as brand ambassador appearing in campaigns, including the Phenom Lux sneakers that was released last March. In 2018, Gomez was charging $800,000 for a single instagram post.
Gomez has a namesake fragrance which debuted in 2013, and released a clothing line in partnership with Kmart in 2010. Her extensive philanthropic work led her to become a UNICEF ambassador at just 17. The pop star has also spoken publicly about the challenges she faces as a result of her Lupus diagnosis, becoming an unofficial spokesperson for the Lupus community.