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Stella Artois x Martine Rose Launched at HBX New York With Snooker and Pool Hall-Inspired Event and Installation

Globally renowned Belgian-style lager Stella Artois just celebrated the launch of its special collaboration with menswear designer Martine Rose. Rose, who is currently one of the UK’s most prolific fashion creators and British Menswear Designer of the Year, was tapped by the lager brand for her counterculture-inspired direction. Her designs, often informed by Britain’s punk, sports and creative youth cultures, were intertwined with Stella Artois’ rich heritage to create an apparel and accessories collection reflecting the UK’s energetic pub scene and pool hall lifestyle. To celebrate the fruitful partnership Stella Artois held a special event at concept store HBX New York to officially launch Stella Artois x Martine Rose.

British-Jamaican menswear designer Martine Rose herself attended the event alongside friends and special guests. Attendees were led to a special section inside HBX’s first floor to check out the full range which consisted of a collaborative tee, a newspaper print button down shirt, a “sawn-off” cap, denim jeans and the prized item – an aviator jacket fully adorned with Stella bottle caps. Not only did guests get a chance to look, touch and feel the products but they also had the opportunity to snap photos within the special section.

The Stella Artois x Martine Rose installation transported attendees into a British pub inspired by the collab’s lookbook location, Cousins Professional Snooker & Pool Club in London. Similar to Cousins, which Rose frequents in the UK, the installation was replete with wood grain walls, pool cues, rack, billiard balls and a chalk scoreboard. There were also bar tops where guests could place their Stella Artois drinks while they enjoyed the festivities.

As the evening went on Martine Rose took some time to talk to attendees about the collection. Some notable guests for the night included Maurice Kamara, Selah Marley, Sage Adams, Tyler Mazaheri, Ian Bradley, Jian DeLeon, Christian Cody, Mordechai Rubinstein, Rox Brown, Sky Gellatly, Ray Miah and Anajah.

Pieces from the Stella Artois x Martine Rose are now available in-store at HBX and at Martine-Rose.com. The collab will also launch at HBX.com, Machine A and Dover Street Market London on December 8.

To win the special edition pieces such as the denim jeans and the bottle cap jacket, fans can enter Stella Artois’ sweepstakes. Participants can head to @StellaArtoisUSA on IG to follow the campaign and enter for a chance to win by visiting the Stella Artois site through desktop or via mobile to access the “Stella Artois Spin to Win Holiday Sweepstakes” portal. There, users will need to create an account and follow the instructions for entry and filling out the proper fields. Winners will be notified on December 27, 2023. For a full view of the rules please visit stellaartoisspintowin.com/rules.

STELLA ARTOIS® SPIN TO WIN HOLIDAY SWEEPSTAKES NO PURCHASE NECESSARY. Open to U.S. residents 21+. Begins on 10/20/23 and ends on 12/26/23. Visit www.stellaartoisspintowin.com for free entry and Official Rules. Message & data rates may apply. Void where prohibited.

Always Enjoy Responsibly © 2023 Stella Artois® Beer, Brewed in the U.S.A., Stella Artois, St. Louis, MO.

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